The largest grocery retailer in Belarus, “Evrotorg” (brand “Evroopt”), has announced further network expansion and new hiring. In 2026, the company is continuing to open new stores in the regions, with a key focus on proximity “at‑home” formats and modern supermarkets in residential areas of major cities. For the local market this is a signal that the retailer is not only maintaining its position, but is also ready to invest in physical infrastructure even under conditions of unstable consumer demand.

For several years “Evrotorg” has held first place in the country by revenue and remains the main sales channel for most FMCG brands. In the first months of 2026, the company reported billion‑BYN turnovers, confirming revenue growth and a strong market share. Against this backdrop, the retailer is strengthening its team, expanding its logistics network and betting on digital services for customers: loyalty programs, online storefronts and fast‑delivery services.

For suppliers, including international ones, this network expansion implies two important trends. First, there is growing demand for a stable everyday assortment: food, beverages, household products and personal care items that perform well in proximity store formats. Second, new stores in the regions create additional entry points into the chain: local assortments, testing of new SKUs on small footprints and pilots with new categories.

For international suppliers, including Chinese brands, Evroopt’s current strategy creates a notable window of opportunity. Belarus’s largest retailer is increasing revenue, launching new formats and actively updating its assortment, including via imported categories. At such a moment, retail chains pay particular attention to products with stable demand and reliable logistics — exactly the requirements that major Chinese FMCG manufacturers can meet.

Today Evrotorg operates several formats — from discounters to supermarkets — and controls a significant share of the Belarusian grocery market, including small towns and rural areas where “at‑home” and modular store formats are developing. Being listed in the chain’s assortment immediately gives a brand wide national coverage and fast access to the mass consumer.

From the RetailChina.pro perspective, we see rising interest from Belarusian retail in new product solutions: ready‑to‑eat food, snacks, beverages, children’s products and affordable functional beauty & personal care. In the near future, we will prepare a dedicated selection of Chinese brands that already meet CIS retail chains’ requirements in terms of quality, packaging and supply stability and can qualify for test launches in Belarus.